Disneyland Paris ad – is this real?

05Jun09

Disneyland Paris ad
Ad (c) Disney

At a glance, this classic ‘thumbs up’ sign emulates the effect that Disneyland Paris has on children worldwide. However, on closer inspection, the hand in this visual only has three fingers – just like Mickey Mouse. By offering a potentially human element to Mickey Mouse this campaign radically challenges children’s perception of Disneyland and is a further incite to visit.Print ad from BETC Euro RSCG, Paris

– description from BestAdsonTV.com

It appears as if this is a real advertisement from Disneyland Resort Paris, since we even have information about the advertising agency responsible for this ad. It definitely connects strongly to the image of Mickey Mouse (the four-finger connection), with corresponds to the current celebration at Disneyland Paris, Mickey’s Magical Party. What I don’t see, however, is any sort of call to action (eg. Book now), which is uncommon for the Disney Parks ads I have seen.

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2 Responses to “Disneyland Paris ad – is this real?”

  1. 1 AJ

    Does anyone else think this is a little too creepy to be cute? :-0

  2. I’ve read several good stuff here. Certainly value bookmarking for revisiting.
    I wonder how much attempt you set to create this sort of magnificent informative website.


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